LeadToTour provides a missed-call text-back service for apartment communities. End users opt in to receive text messages through an interactive voice response (IVR) prompt with explicit verbal disclosure and an affirmative keypress. No text message is sent unless the caller presses 1 during the disclosure prompt.
When a prospective renter calls a participating property's leasing phone number and the call is not answered, the caller hears the following recorded disclosure before any text message is sent:
Property IVR: “Thanks for calling [Property Name]. Press 1 to text directly with our leasing team — get your questions answered and your tour booked. By pressing 1 you agree to receive texts; message and data rates may apply, reply STOP anytime to opt out. Our privacy policy is available at leadtotour.com. Or stay on the line to leave a voicemail.”
Caller: [Presses 1]
Property IVR: “Great — you’ll receive a text message shortly. You can also leave a voicemail after the tone.”
Only after the caller presses 1 is the following first text message sent:
SMS: “Sorry we missed your call at [Property Name]! This is the leasing office’s text line, powered by LeadToTour. Reply here with your question and we’ll get back to you shortly. Msg&data rates may apply. Reply STOP to opt out, HELP for help.”
Each opt-in is logged with the caller’s phone number, the date and time of the call, the property called, and the keypress event. Callers who do not press 1 receive no text messages. Consent is not a condition of purchasing any goods or services, applies only to this messaging program, and is not shared with third parties.
Users may opt out at any time by replying STOP to any message. One final confirmation message is sent, after which no further messages are delivered. For help, reply HELP or contact hello@leadtotour.com.